Master’s Degree in Marketing and Sales

The Master’s Degree in Marketing and Sales is a prestigious program that prepares students for careers in marketing, negotiation, and logistics within companies. Combining theoretical knowledge with practical experience, it enables students to specialize in strategic fields of marketing and commerce.

Four distinct tracks are offered, each addressing specific market needs and opening paths to different career opportunities.

Market Research and Marketing Decision (EMDM):
This specialization focuses on trend analysis, consumer insights, and data utilization. Students develop expertise in market research, digital marketing, and brand management. Graduates typically become market research analysts, product managers, or digital marketing consultants, working in research firms, consulting companies, or large corporations. The program concludes with a research thesis and defense.

Program Director: Jean-François LEMOINE

► Program sheet: EMDM track
► Brochure: EMDM track

Logistics, Marketing & Distribution (LMD):
This track is designed for students aiming to work at the intersection of supply chain, marketing, and management. It provides skills in distribution management, flow optimization, and commercial strategy. Graduates hold key positions in logistics, operations management, and distribution.

Program Director: Jean-Marc LEHU

► Program sheet: LMD track
► Brochure: LMD track

Commercial Strategy and Negotiation Policies (SCPN):
Dedicated to careers in negotiation and managing commercial relationships, this track prepares students to meet companies’ needs in commercial strategy. It trains negotiators able to manage complex environments, lead strategic transactions, and adapt to evolving market dynamics. The training includes practical simulations and professional interventions.

Available as full-time study or apprenticeship.

Program Directors: Anne GRATACAP and Pierre MEDAN

► Program sheet: SCPN track
► Brochure: SCPN track
► Program Director’s site: SCPN track

Consulting and Marketing Research Professions (MCRM):
Designed for students aiming to work in marketing consulting or academic research, this track offers advanced expertise in digital and strategic marketing. It prepares graduates for roles as marketing consultants or academic careers in universities or business schools. A research thesis is required to validate the degree.

Program Director: Jean-François LEMOINE

► Program sheet: MCRM track
► Brochure: MCRM track

By offering tailored choices aligned with each student’s career aspirations, the Master’s Degree in Marketing and Sales ensures focused specialization and optimized employability.

To access the Knowledge Assessment Regulations (RCC), click here.

For more information, please contact the program’s academic administrators: